The Client:

Self led project aiming to improve the experience of Amazons interface.

Amazon (Amazon.com) is the world's largest online retailer and a prominent cloud services provider headquartered in Seattle, Washington. 

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The Problem:

This is a self led project aiming to improve the experience of Amazon's interface.

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The Challenge:

To redesign & simplify  Amazons key features & interactive elements so customers can go through the online retail storefront with less resistance so they have a more intuitive, less cluttered experience.

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