The Client:

During my final year at university I received a brief from Martini with the following problem:

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Martini is a truly global brand with an iconic logo, however it has been 'missing in action'​ for over 15 years and lost its touch with a new generation of consumers. Awareness is high but Martini is low on their target audiences consideration list.

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The Challenge:

Create a brand experience that celebrates Martini's campaign idea 'lets make time' around the Italian main drinking occasion known as its modern aperitivo.

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Encouraging new generations of drinkers to laugh, to share and to open up with the people they are closest to, escaping the business of modern day life

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